Paula Dorf Magic stick is a creamy concealer that comes in a tube, much like lipstick. I have pale, slightly pinkish skin, and a lot of other concealers are too dark and too yellow on me. Even though it only comes in a few colors, the lightest, #1, is a perfect match for me. It works especially well to conceal undereye circles. It isn't cakey and it stays put.
At $20, it's expensive, but one tube lasts me over a year. The cap stays on tight, so it's not a problem to throw in my purse or to travel with. It's fragrance free, so it doesn't irritate my sensitive skin.
Paula Dorf products can be hard to find. I have to order them from the internet, but they're worth the extra effort.