We started an overhaul of the SharedReviews platform sometime around the late summer of last year. This involved some major model changes, such as the elimination of voting, the introduction of our new Feedback Ratings, and a whole new set … Continue reading
The power of testimonials has been a well known force in the advertising world, but now the Buchanan Group, who also run the newslike styled “Brand Power” ads, has started a new series of TV ads under the name of … Continue reading
Monetizing social networks can be difficult. Users come there in order to interact with their friends, not in order to click on ads. A friend of mine has just started placing ads on Facebook and Google Adsense and is reporting … Continue reading
When we founded SharedReviews, we already knew that opinions matter, but it always is nice to see it confirmed, especially by companies such as Deloitte & Touche: In the study, completed last month by Deloitte’s Consumer Products Group, almost two-thirds … Continue reading
The first couple of weeks post launch were a bit slower as expected, but man have things accelerated the last week. 1000 approved reviews and counting now with many more pending approval. Congrats to everyone who’s been contributing to the … Continue reading