A Durable Battery?

Everyone would've seen the Duracell bunny race advertisement. Attracts the attention of the consumers immediately. (for those of you who dont know, the commercial was about a bunny winning the race with just one Duracell battery whereas its competition lost even with 4 ordinary batteries). This battery is unmistakable from other brands. The typical brown top-black body design gives this battery it's identity. This battery is extremely cheap. The price is $2.00 for a pack of six AAA batteries and is available everywhere. But I never bought my battery. It came for free with my Creative Zen Nano Plus MP3 player which I bought from Carrefour. Is it as long lasting as claimed? Not really actually. Compared to other brands I've written about, this battery actually lasts only 3/4 of the time. Lasted only 16 hours on my MP3 player. Is this battery worth buying then? If you need a battery that lasts just a bit long that you can throw away after using and you dont want to spend too much money on it, then Duracell is the brand for you.