Color Brilliance Ion Permanent Hair Color By Karen on Oct 30, 2007 - Updated Oct 15, 2011

When I was at Sally's Beauty Supply to pick up my usual hair color, one of the sales girls directed me to a fairly new product. It is called Color Brilliance Ion Permanent Hair Color, and this stuff is great. At first I was very skeptical about trying something new, especially hair color. I liked what I was using, but the sales girl was very convincing, plus she used it herself and her hair color was great. So I decided to try it, $3.59 for a 2 fl. oz. bottle (cheaper than my usual hair color). I was not disappointed with this product. It gives me beautiful, rich color (dark brown), has great shine, covers my gray roots with no problem, and doesn't fade. Also, it even smells better than normal hair color. And best of all, my scalp does not tingle or burn the entire time this hair color is on. I have had that problem with my old color. I really love this hair color and intend to stay with it. It far surpasses what I was using before, which was a leading brand. For rich, vibrant color, great shine, flawless gray coverage, and even pleasant smell and gentleness to the scalp, Color Brilliance Ion Hair Color cannot be beat. I will not go back to my old color.