E.L.F moisture care lip colour in Ruby Slipper

This is advertised as a lip colour, however it's more of a lip gloss. The colour is very subtle, although in the tube it looks like a vibrant red. I was hoping for a more vibrant result, but this formulation is great. The products softens the lips wonderfully, and has a yummy vanilla mint flavour. I find myself reaching for it more often than I probably need to, but it's so great. I also like how it has a pen applicator, so you can twist the bottom more if you want more product, and then apply it very precisely. I think that if the lip colour had more pigment, it would be better, but this is a great choice for most of the population who is looking for a natural looking shade and shine. This is one of my favourite ELF products, and I wear it every day! And I don't have to worry about it running out, since they're only $1 each!