Joico Ice Styling Gel

The first time I tried Ice, I realized how strong it was. It is simply the most strongest styling gel I have ever used in my life. Joico created a product for people who needed the absolutly strongest gel. I noticed that when I used cheaper gel to spike my hair, it would usually weaken throughout the day because of movement, sweat, etc. Ice did not budge all day and I had to wash it out at the end of the day. Ice is a white gel and I would say the fragrance has a slight vanilla smell to it. Again, the strength of this gel is the highlight. For people who do not need this type of holding power should simply go with cheaper alternatives. But for people like me who wanted their hair to last all day, I recommend Ice because it is second to none in holding power.