I have always enjoyed giving and receiving Hallmark Greeting Cards. I think their cards are very nice, and they seem to have something for almost any occasion.
The one drawback to Hallmark is the price of the cards. I have found them to be among the priciest cards on the market. If you have quite a few special occasions to buy cards for, it can run you into some money to keep yourself supplied. Despite this fact, I really like Hallmark. Their cards are colorful, they have a pretty good selection for different occasions, and whenever I have given a Hallmark card to someone, the recipient always seems to like it. Plus, when I receive Hallmark cards from anyone, I know that I really appreciate the gesture, especially when considering the price of the cards.
All in all, I have almost always been pleased with Hallmark Greeting Cards. They are great for those special occasions when you want to extend a nice gesture to someone. Now if they just came down in price a little bit, they would be even better.
I can never buy a Hallmark Card again. Not with Dollar Tree around. Or I make my own cards and they come out much nicer I might say. Don't get me wrong, Hallmark does have great cards but as you mentioned, they need to come down on the pricing.