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Search Engine Optimizing Titles On Shared Reviews

Peter Ejtel By Peter Ejtel on
Badge: Editor In Chief | Level: 5 | Computers & Laptops Expertise:
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Titles are extremely important not only to let readers know about what you’ve published, but also for the long term pageview potential from search engines.

There are 2 main areas to focus outside of writing great content when you publish on SharedReviews. This is the Title Tag and the Title itself (which could be different than the title tag in the case of reviews).

Meta Title Tag

The title tag is what appears when you look at the very top of your browser, or when you view the source code of the page through the view source feature of your browser (What is listed between the

…). What makes this so important is that most search engines use this to figure out what your page is about, and as the main link in their search results when they index your pages.

Reviews: For reviews we use “Brand Model Review” as text between the title tags. So in the case where you enter Mazda as the brand, and RX-8 as the model, your title would appear as “Mazda RX-8 Review”. This is why it is very, very important to be accurate when you enter the Brand and Model of what you are reviewing, since if you enter something like “Unknown Unknow” as the brand and model, then your title tag would appear as “Unknown Unknown Review” even if the actual title of your review were accurate. Some tips for creating successful brand / model entries are:


• For brand, only enter who makes or provides the product or service. Some brand examples are “Sony”, “Ford”, and “Panasonic”.

• Do not include any of the model text in this area, so no product numbers or names, or other descriptive text that does not reflect the manufacturer.

• Do not leave this field with blank or text that indicates you do not know who makes or offers what you’re reviewing. You may not know now, but some simple research online will turn up exactly what you’re looking for. 30 seconds here can make a huge difference for the long term pageviews of your review.


• Do not repeat words used in brand in this field. Examples to avoid are Brand: Sony, Model: Sony Bravia 46”. Search engines flag pages as spam when they think words the page is being optimized for are used too much.

• Do not only use product numbers, although use of product numbers will help your content turn up in results for searches by readers for those product numbers, you want to ensure you turn up for any search related to what you’re reviewing. This means instead of “DC1048” you should use “DC1048 Digital Camera”.

• Do not use too many words, or common grammatical words such as it, the, has etc… Stick to the basics, where shorter is better and focus on what you would type in a search engine if you were looking for info on that product or service.

Articles: Since there are no brand and model entries in general articles published on SharedReviews, we use the title and category of the article for the title tag. For an article titled “Car Auctions”, we use “Automotive and Vehicular Article – Car Auctions”. Please read the section on the importance of Titles below in order to optimize this field for Articles.

Title when you Publish

A title of a review or article needs to be focused on what you are writing about. It can be a brief summary of your articles, but some simple rules for you to follow are:

• Try not to create the title to be too fancy in order to acquire votes, or anything other than what you’re writing about.

• If you’ve already figured out the words you want your article to turn up for in search engines, make sure you get at least one strong phrase with those words at the very beginning of the title.

• Avoid using useless words like it, the, he, and... Focus on the words that people search for when looking for information on what you are writing about.

Let’s say we have written an article about painting your car’s brake calipers. An example of a bad title is “The easiest way to paint your calipers in less than an hour”

That’s not a good title, why? Because it uses a ton of useless grammatical words, and has no words that people would search for in search engines when looking for info on how to paint calipers.

Before you start the title think of some specific phrases for the article ("a great tool to see what people search for is here"). Some examples might be "Paint Old Calipers", "Caliber Paint", "Customize Calipers", "Change Caliper Color", "Calipers are dull", "Rusty Calipers", or "Clean Calipers"

You want to use as many of those words as you can without making the title too long. The beginning of a title resonates more with readers and search engines, so start it with a main phrase. "Paint Old Calipers" seems to be searched for the most, so use that to create something like this: “Paint Old Calipers – Remove Rust and Change Color”

A lot of the words in the list above are included in this new title, so different combos of searches such as “Rusty Caliper Color” could see your article rank well.

Remember, even old articles could see increased pageviews just from this simple update, so make sure you take a good long look at the titles of everything you’ve ever published and tweak those you find lacking through an update!