I like this conditioner because it makes my hair soft and easy to comb through. I have long hair, and many conditioners did nothing to help me detangle my hair. My little daughters (ages 8, 5, and 3) also have long hair, and this conditioner saves them many tears after their baths. Sometimes, we leave the conditioner in our hair instead of rinsing it out.
My oldest daughter's hair is longest (to her waist), and she only needs to use about the size of a ncikel of conditioner. We used to use Pantene and needed about twice that much.
I like to buy it in the 32 ounce size to save money and time.
The only downside is that they recently changed the formula somewhat and it's more greasy. On the other hand, it seems that we can use even less than we used to and get the same good results. Overall, I'm pleased with how well it works compared to its low price.