My daughter is fourteen and wants to wear name-brand clothing so she can be "cool" at school. Well, her favorite stores are Abercrombie and Fitch and American Eagle, both of which have cute clothes, but both of which are rather expensive.
A great alternative for us are the jeans from Aeropostale. If you don't look at the lable, they look like jeans from the more expensive stores. Also, while not as cool as Abercrombie and AE, Aeropostale jeans aren't anything to be ashamed of either. It's a nice compromise. She doesn't feel like a huge geek at school and I don't feel like I've totally been ripped off by some overpriced jeans that cost eighty dollars just because of the label on the back!