We have a high efficiency (HE) front loader washer so we can only use HE laundry detergent. We are pretty limited as to which detergent we can buy for that reason. They don't sell that many HE products in our area. I always used All in my top loaders. All now sells a HE laundry detergent. I have to drive out-of-town to purchase it because the stores here don't sell it. I usually purchase two 150 fl oz (4.43 L) jugs at a time. The jug is wide with a dispenser on it. You just sit the jug sideways and unscrew the cap on top a little then push the rubber blue button on the bottom to collect the detergent in the small container. This bottle is 2X ultra which means you use less of it than you would use with a regular detergent. The detergent should do 96 loads. The detergent is called Free & Clear meaning free of perfumes and clear of dyes. I have very sensitive skin and also have little ones with sensitive skin. I have "All" ways been very pleased with this brand. It's the only brand I will buy. I have no desire to try any others. We used another brand before All came out with the HE product. It was expensive and not a favorite. I'm so glad I got my old favorite back!