My mom picked this toy up for my 19 month old son when it was clearanced for 75% off. After taking it out of the package, my first comment was that I couldn't believe anyone would pay $20 for it(the regular price). It's a large foam mat that sticks to the wall of the bathtub with two suction cups. It comes with a little roller that when wet with warm water, you can roll over the mat to reveal "hidden" pictures. There are also pieces that come out of the mat on each corner.
Although there's not much to it my son loves this. He likes to carry it around the house and play with it in the tub. The mat also floats, so he likes to have in the water and put the pop up pieces on top. The roller doesn't work really well, but he has fun just pouring water on the top to see the pictures. Even thought he has fun, I just can't see this toy entertaining kids who much older. There's just not enough to it. It was probably worth the $5 my mom spent on it, but I wouldn't pay much more.