Arbonne's About Face Cream Concealer is, as stated, a creamed concealer product. Not powder, not liquid, but a cream in a small tub you can apply with the tip of your finger or a small strong makeup brush. I personally don't find the cream concealer to be the best concealer product Arbonne has ever made, but it's still a quality make-up product and deserves credit.
Arbonne used to make a liquid concealer in a small tube with an applicator in the lid. It was easy to use but was discontinued when this new product was introduced. Perhaps if they had kept both products they would have been better able to cater to those of us who liked the old style.
About Face Cream Concealer comes in four shades: fair, light, medium, and dark. Anyone needing to cover a blemish before applying foundation and other makeup products should be able to find a shade that matches.
I recommend this Arbonne product to anyone who would like the creamy consistency; I'm just not jumping for joy over it.