I bought Ark Naturals Royal Coat EFA Express for my cat who was shedding too much and had visible dandruff. After trying a lotion and a shampoo, I decided to treat the problem "inside out" and started looking for some vitamin / supplement that would improve my cat's coat and help reduce shedding. This product by Ark Naturals was the answer.
It comes in a plastic bottle with a cute picture of animals riding in an ark. The product is formulated for dogs and cats; it contains two major ingredients: pure fish oil and borage oil. The impressive list of what it helps with includes excessive shedding, dry or greasy coat, dandruff, hair loss, dermatitis, and more. My major concern was that my cat would not take this product. It can be given to the animal directly or added to their food; I highly doubted that the first would work, and I was not sure about the latter, either. My cat is a finicky eater; if he decided that he does not like this stuff, one drop of it in his bowl will make him refuse the meal.
I shouldn't have worried: my cat licked the stuff off a teaspoon and asked for more (it had to be fish oil!). Administering his daily dose was no problem, and soon enough I saw the results. Dandruff was gone during the first week; on week 2, I noticed my cat's coat getting softer and shinier. He was shedding much less, too. I am pleased with this product and highly recommend it.