Aveda is known for high quality botanically based based products. This product is an exfoliating shampoo in Aveda's new men's line. The key ingredients listed on the bottle are: Babassu, tamanu, seaweed, sage extract, spearmint oil, plai, licorice, jojoba beads and walnut shell. It's the walnut shells that really deliniates this shampoo from all others. The shells provide a pumise like texture to help scrub the scalp to remove extra oils, skin, and other impurities.
This is not a daily shampoo. It is meant to be used weekly. I am very pleased with the results. My hair has never looked healthier, and everyone likes receiving complements.
My only reservation is it is a little difficult to extract all of the grit out of your hair.
$24/200ml is also a pretty expensive.