I'm not sure how much this cream is "extending" my youth but it does help control the dry skin on my face. It's lite, non-greasey, and a little goes a long way. This is good because it is expensive at about $25.00 per 1.7 oz jar. I use it at least once a day, twice during very cold weather or if I have been or will be out in the wind and sun. I also use it under makeup to help my foundation to go on smoother. It has SPF/FPS 25 for skin protection also. I can't say I pay that much attention to wrinkles since my main objective is treating dry skin but I would assume it helps in the wrinkle department too. I find this cream to be gentle which is important when you have such sensitive skin like me. Overall it is a good, quality face cream. If you suffer from dry skin on your face you may want to try this cream. Who knows? It might actually "extend" your youth too! You can buy Avon online now too if you want to try it and by-pass the Avon lady.