Axe is probably my favorite mens deodorant, I have browsed through an entire range in my lifetime and found this one preforms all round the best. First off it smells really nice to me, I know a lot of people hate it (they say it smells like gas) but personally I like it however it is quite strong so you don't need to put a lot on.
All the ads claim that because the product contains pheromones that will attract women. Its a nice idea but seriously don't believe that. I mean it may smell nice but I doubt that people will fall for you wearing this stuff. Please comment if it does attract you.
It is very efficient if you do a lot of sports, I find it does a great job of absorbing all that sweat and it lasts a long time so you can stay dry all day. Overall its a very practical deodorant that I would highly recommend and you can get it in stick and spray so you can suit yourself.