Axe is no stranger to the men's personal product line of smell-good stuff. Axe has been around for the last decade and seems to market itself as "chick magnet" products. Face it, Old Spice is just going to make you smell like your granddad, so why not upgrade to something a little more modern?
Axe came out with a series of shower gels hoping to go beyond the deodorant department and break into the skin care market for men. One of their brands is the Re-Load Shower Gel. It comes in a 12 ounce bottle of electric blue gel that has "re-vitalizing oxygen" that "recharges you for whatever or whomever may come next." In my case it is my wife so she had to get a whiff of it before I took it home.
From looking at the ingredients I couldn't really pick out anything that said "revitalizing oxygen", but my skin did feel really smooth after a good shower. I was pleasantly surprised with how well it moisturized my skin-and kept it moist throughout the day. I also really liked the smell of Re-Load on my skin.
As for the ladies- well, my wife definitely enjoyed the scent after I came out the shower. My daughter also approved. She came up to me after I got dressed for church, gave me a big hug and said "wow, daddy! You smell gooooood!" So if you want to impress the ladies- whether you're a single guy or family guy- Axe Re-Load shower gel is great!