I have always used normal bars of soap and wash cloths when I took showers, but one day I happened to try my girlfriend's body wash/shower gel, and could not believe how good I felt when I dried off. Loving this clean, smooth feeling, but not wanting to smell like a woman everyday I came upon Axe Shower Gel and am very impressed. I prefer the Re-Load scent, it has a fresh smell that is almost minty, and leaves you feeling very refreshed. Although most of us won't admit it, men like to have skin that actually feels good, and this shower gel definitely provides that. It rinses clean, and does not leave a sticky or slimy residue. There are several other scents as well, some of which have exfoliants in them. I know this seems like scary woman products, but I believe in being clean, smelling nice, and feeling good; and my girlfriend doesn't mind either.