Since having my first baby a year ago I have totally immersed myself in all things that are about babies for babies, spending endless hours cruising the baby isles. When I spotted a bottle that said Baby Cologne, I felt like I had seen it all! Now I have accepted all kinds of baby smells from diapers to milk spilled somewhere. But there is nothing like that fresh out of the tub clean kissable wonderful make you just want to hold them forever and never let them go perfect baby smell. I believe that is what Johnson and Johnson wanted to capture in their baby cologne. This wonderful baby smell was caught into a bottle to be not only applied to a not so sweet-smelling young tot, but to just sniff whenever you wanted;) The smell is much like baby oil but without the greasiness. The clean scent absorbs right into the skin, without any left over residue. I have also noticed it leaves my rough and tumbled daughter’s skin soft and smooth. I often forget to put this baby in a bottle smell on my one year old, but when I do I just can't help but holding her close and kissing her all over!