Antique Rose claims on the tube to be "100% Natural and Mostly Organic." I inspected the label, and the main ingredients - virgin coconut oil, cocoa butter, olive oil, etc, are all organic. The shea butter is labeled as being 'wild', but not organic. As you can probably tell by the list of ingredients, it is very oily and greasy, which is good when you want something oily, not good when you just want a bit of moisture. It's neat that it includes seabuckthorn berry extract, which claims to help people with excema (like me). The smell is faint and unoffensive, making it good when you don't want a lot fragrance. My main problem is with the metal tube it was packaged in - when I tried using the 'key' included to press out the remaining oil, the tube ruptured and made a mess. I received this as a gift so I can't complain too much, but watch out if you see it on the store shelves.