Any toothpaste that encourages kissing is a plus in my book. The most important part of brushing your teeth is in the mechanics of brushing. My dentist strongly believes dry brushing at the correct angle, duration, and frequency is much more effective than brushing casually and using tooth paste. That being said, don't you also brush your teeth to be a polite member of society?
Close-up has marketed itself as the kissing toothpaste. As the first toothpaste to include mouthwash, they have been around a while. The fluoride is still in there so you are fighting cavities.
I like the cinnamon flavor. I like the fresh taste -- and I like to be ready to kiss that special someone!
The Close-up websitehas many brushing and Kissing tips if interested.