My daughter first saw Bella Sara cards on a commercial and wanted them. She adores horses, so I decided to get them for her. The cards are beautiful horses which you can put onto the bella sara website and groom, feed, and generally take care of each horse card you have. Over the time my daughter has been collectioning these cards, they have put out many different additions to the basic cards, including flying horses with special "stables" and water horses that have under water stables. They recently also improved the online website to have "houses" for the player that you can decorate, buying pictures, statues and even animals with points you get for adding on horse and "energy" cards. They continue to improve their website, and the cards are just beautiful. As an added bonus, they have games you can play with other collectors, and they are not violent "killing" games. I appreciate that, because it seems every collectable card game is about killing the other player's cards. This is a wonderful game for young and old girls, and I will continue to buy these cards until my daughter no longer enjoys them.