Plenty popular for a reason, this liquid product is a great lip and cheek color - a great berry red flush. It is a soft red that blends into a sheer wash of color over your cheeks and lips to look very natural. This is not for if you want a siren hot red, it is a subtle color wash that can fake a naturally red lip and blush. A great portable and versatile product. Some things I don't like include that the bottle is glass, so it is very breakable, and the brush applicator in the cap is like a nail polish brush, which is not the greatest applicator, I end up using my fingers, which is bad since it does not wash off right away, so consider a Q-tip swab. This limits its portability. Third, shaped like a bottle of nail polish, the liquid product can spill right out, there is no reason to make the product so spillable, you do not need to access that much product at once. The red color is enough to stain if you spill it. It is $28 which is kinda steep. I would not mind the price if the brush was better and it was not glass and it was not so easy to spill, because it would be perfect for a last minute quick makeup job. It gives a natural glow, it smells like roses.