I can be a sucker for packaging, so that is what initially made me want to purchase this product. Used alone I think it makes a better highlighter rather than a concealer. I just like to have a little more coverage than that for myself and my clients. However, I now use this over a creme based concealer and absolutely love it. The pinkish tone that powderflage has makes the under eye area look very natural and awake. The best part about using it over a creme based concealer is that the powdery finish from powderflage seals the area to be concealed. This product started out as being a disappointment, but is now a must have in my kit. It is also very useful for highlighting other areas of your face. This is more than I like to spend, but the pros outweigh the cons and it can last for a long time because the fan like brush picks up the product perfectly. Works great on it's own for minimal concealing.