This toothpaste is the only one out of 5 renowned brands that I have used to have delivered lasting fresh breath and an amazing whitening effect. I have people asking me what I do to keep my teeth so bright, and I dont have to breath check ever, cos the freshness lasts all day! One of the few TRUE multi action toothpastes.
Economy of use ensures the tube lasts longer - required usage is only a pea sized squeeze of toothpaste even for adults. Does not froth up like crazy but cleans and works effectively. So for those used to a lot of froth it might seem disappointing, but you have to focus on the results, not the process. Also the foam tends to get flat soon if you dally over your brushing, so if yo uare the kind of person who takes the brush and sits with something simultaneously (like reading the papers or whatever) it won't work well. But its worth it to change from a slow style of brushing to a focused few minutes to get the amazing result!
Product promotion also promises to fight cavities, enamel safe polishing and to remove coffee, tea and tobacco stains.