Burberry for Men is a very bright, mature scent that works well in nearly any circumstance. It is a great everyday fragrance because it is not overpowering and has a very agreeable, yet complex scent. It is woody with notes of citrus and spice. It is perfect for someone in a professional atmosphere, since it is not very strong and is not fruity or obnoxious smelling. It wouldn't be good for going out to a club or bar, since the fragrance is very mild and would be overpowered by smoke or other smells. It last about 8 hours and fades heavily after about 4. My girlfriend loves it and prefers it to sweeter fragrances; your mileage, of course, may vary. It is very reasonably priced as well for such a high quality fragrance.