I can see why this is the choice of lifegaurds, who are exposed to the sun, the water, the wind - all the things that will create chapped lips. The first thing that you notice when you apply the balm to your lips is the cooling effect that has a pleasant numbing effect!
The practical packaging of the tube, and the recognizable branding of Burts Bees only add to the experience. I am so glad that it was made into a tube other than a pot, that can be accessed with fingers.
Its long lasting effects can be seen for at least a few hours after applying the lip balm, and for the low price of $3.99 it is the perfect price for a tube of lip balm that will clearly take you through the month, and if you lose it - it's inexpensive enough to replace if need be.
I love all of the Burts Bees Products, and the natural factors of the brand make it one that feels good to buy, and feel good to use.