The price for this fragrance is modest and reasonable as you do get a 100ml bottle of it. The price range will vary but usually should go about $70 dollars canadian at Shoppers Drug Mart or any other fragrance store that is not discounted below retail prices. You can find this fragrance for much cheaper online or at discount stores such as Winners in Canada occasionally. The fragrance is very fresh out of the shower feeling. It is perfect for a beautiful spring/summer day with blue skies. The packaging perfectly resembles the scent, light blue ocean scenery. It has a light citrusy/lavender smell that can be worn casually and daily, but also can be used on a night out as many women do find this scent attractive(personal experience). This frangrance is light but sophisticated and should be worn with a dress shirt or semi-casual clothing for the best effect. If you liked D&G's Light Blue, Davidoff's Fresh Water or Voyage by Nautica you should enjoy this scent. The downside of this fragrance is that it doesn't last as long as I would like it too, it tends to fade after 3-4 hours and only linger at around 6 hours of after application. I recommend as mainly a summer fragrance with good value and many uses.