From humble beginnings, Cebu Pacific has come a long way to become the Philippines' largest flag carrier and most preferred budget airline. Cebu Pacific's appeal is its low cost promotional fares that can compete even with more traditional modes of transportation most particularly that of the shipping industry. The very minimal fares that the airline offers have allowed more common folks to afford air travel, unlocking a new market that once saw air travel as more of a luxury. Allowing more people to afford air travel indeed makes true the Cebu Pacific slogan, "Every Juan flies".
Cebu Pacific offers various promotions that get people anticipating very low airfares on pre-booked flights and discounts on passengers traveling with no baggages, and special promotions on paydays, and special dates. While largely promoting domestic tourism in the Philippine archipelago, Cebu Pacific has also become a major player in the regional air travel industry with flights to Southeast Asian and South Asian destinations such as Busan, and Incheon in South Korea, Beijing, Guangzhou, and Shanghai in China, Hong Kong, Singapore, Jakarta in Indonesia, Bandar Seri Begawan in Brunei Darrussalam, Osaka in Japan, Macau, Kota Kinabalu and Kuala Lumpur in Malaysia, Taipei in Taiwan, Bangkok in Thailand, and Ho Chi Minh City in Vietnam.