I never liked adult vitamins & even while I was pregnant could not get myself to take the prenatal horse pills. The vitamins made me feel so sick on top of my all day - morning sickness therefore, my doctor told me to take children's multivitamins. Ever since then I took children's vitamins. Now thanks to Up & Up us adults get to have yummy gummy multivitamins as well! It tastes just like gummy bears. Take two a day & viola. I don't notice a difference physically, but it makes me feel better to know that I'm taking adult vitamins daily & that my body is getting all the necessary nutrients. Another perk about this brand that I feel it out does the name brand vitamins is that it has no artificial food coloring such as FD&C red 40 & all that junk. They use natural coloring which I feel is the way to go with everything. The only problem with gummy multivitamins is sometimes they get a little stuck together so getting them out can take a little extra shaking of the bottle but no biggie. The cost is reasonable and a lot easier to swallow than the name brands. This brand has 150 per bottle while the name brand has half the amount at the same price. This is an excellent deal!