It feels weird to say, "I love this stuff, " but I actually feel that way. I'm not a huge neat-freak or anything, but having a dirty looking toilet is out of the question for me. In fact, I like when it looks pure white and sparkling. Still, I find cleaning the toilet to be a gross task and I hate doing it. This product makes it a bit more pleasurable.
The top of the bottle is easy to open. You squeeze the sides and just twist. Then, after you've prepped your toilet by flushing first to remove excess grime, you simply wet all of the sides of the bowl with product. I love the shape of this. It really does get beneath the rim and everywhere else you want it to go. The color of the cleaner is a bright blue. It's pretty. I squeeze the bottle for about 15 seconds. By doing that, the instructions say the bottle emits at least 4 oz of fluid which is the amount they suggest to use.
After applying the thick liquid, I let it work its magic for at least 10 minutes. Then I use my handy dandy brush and give everything a good scrubbing. After that, I give the toilet a flush to rinse the surface.
I really recommend this bowl cleaner. It smells like sweet mint. It doesn't have an awful chemical-y smell at all. I like that it kills nasty stuff like germs (Salmonella, E. Coli and Rotavirus). It helps a lot when I clean. I have repurchased this many times.