I've been using this product for months now. I feel like this stuff lasts forever. The bottle I'm using is 13 fl. oz. (384 mL). I think this is some good shampoo! I'm actually surprised to be writing that since I haven't always been pleased with Pantene. I don't believe that this stuff makes me "more brunette". I don't believe that it helps me express my brunetteness. I get it, Pantene, I have brown hair. Let's keep it real, though. My hair expresses itself on its own.
Basically I don't buy into the gimmick that this brings out my natural tones and highlights. I simply see this for what it is: a good, solid shampoo for my hair type. It is creamy and thick and is a light, caramel color. It gives me a good amount of lather. Immediately after I rinse my hair, it feels softer and smoother. It doesn't feel like it strips my hair. This is supposed to be an intensely hydrating formula. I don't know if it is super moisturizing, but it certainly doesn't leave my hair feeling dry. Bear in mind, I use an additional conditioner afterward (Redken All Soft).The formula of this seems pretty standard: typical detergents like ammonium laureth sulfate and ammonium lauryl sulfate with some good stuff thrown in (Dimethicone, panthenol/Pro Vitamin B5, oat kernel protein, rosemary leaf extract and sunflower extract).
The fragrance of this is nice. It smells perfume-y, sweet, on the floral side. I smell a little bit of lily in there. I recommend this if you're looking for a decent drugstore shampoo and you aren't expecting anything too dramatic with your hair (It is non-color deposting).