"Almost Lipstick" is a very fitting name for this product: it looks like a regular lipstick tube and is applied in the same manner; yet, it does not color your lips the way regular lipstick does. Instead, it only adds a hint of color, enhancing and slightly changing your natural look. Even darker shades will do only that, not more. My favorite, Ruby Melt, seems just to enhance the natural lip color, brightening it up a bit, plus it moistens the lips, making them look smooth and feel soft. It looks very, very nice... while it lasts. And here is where we come to a big drawback. This beautiful shade fades away and wears off very fast, even if you are being very careful. Forget about going to a restaurant; it will disappear in no time if you eat. Those who do not mind frequently reapplying their makeup probably wouldn't mind, but I find it too much of a nuisance. I want my lipstick to last, especially if it costs $14.