For starters let me say that while Clinique calls this a clarifying lotion, it is definitely more of a toner. That being said, there are plenty of toners at drug stores or at WalMart that don't cost nearly as much as this product. There's a reason for that. This product actually works.
The bottle it comes in is pretty big, and you don't need to soak the cotton ball in order to apply it to your whole face. Therefore, it should last you awhile. I use this product after washing my face because it is not meant to be used as a cleanser; it is meant to follow a face wash. I am confident that between washing my face and using this toner that all my makeup is removed. Furthermore, the toner helps reduce the appearance of pores, which is a big plus in my book! I also recommend using this in the morning to remove any dirt or impurities. It does sting a bit if you have any pimples, but it is nothing unbearable. Used in conjunction with other Clinique products, I feel people could see a big improvement. I know I have, and I have lots of acne and scarring.