I have been using Clinique Quickliner for years. I have to say this is my one and only cosmetic product forever. I am not an expert at applying make-up but Quickliner turns an amateur into a pro. I always buy roast coffee because I have auburn hair with highlights and roast coffee (03) is the best for color for me. This product is a little more expensive than some others but it works and worth the price. I don't wear heavy make-up. I just prefer eyeliner and a little lipstick mainly. Sometimes I apply a little powder and blush but not always. Less make-up is better. So I can splurge a little for eyeliner. I feel eyeliner is the #1 priority for my make-up routine. It really defines the eyes and makes them stand out. Without eyeliner, you kinda just look washed out. Take a look at some of the celebrities without their make-up. Oh, what a horror story. They look totally like someone else without the make-up. For me, the eyes are my important feature. Clinique Quickliner comes in a long pretty pink, yellow and green floral box. The eyeliner itself is encased in a long gray hard plastic cylinder with the color around the top. One end has a sponge point to smudge the eyeliner as desired. It has a clear plastic cover. The other end has the fine creamy smooth point with a gray cover. I always keep an extra eyeliner on hand because I have to travel to the mall 45 minutes away to purchase a new one. 100% fragrance free. Allergy tested. I have sensitve skin and can vouch for its non-irritating ingredients. Clinique Quickliner is a winner!