I have used Colgate for quite sometime. I have also tried many of their different types of toothpastes. The one I found that I like the most is Sparkling White Mint Zing. It tastes good and leaves that fresh feeling in my mouth once I am finished. I also find that unlike some of the others, I don't wake up with cotton mouth in the morning or a funny after taste. In most cases I found that I absolutly had to use mouth wash just to get the discusting after taste that most other tooth pastes left in my mouth. With Colgates Sparkling White Mint Zing, it doesn't matter whether I use mouth wash or not because the after taste is not there.
I also like the fact that this brand of toothpaste is clincally proven to keep stains down to a minimum. It also whitens teeth without having to buy the extra whitener and it also helps fight cavities and keeps the ones I do have down to minimum. I will continue using this brand as I find it is more suitable for me.