I am a very frugal shopper. I purchase items based on price, performance and durability. I have always loved the Colgate brand of toothpaste. The fresh taste last forever. It leaves a clean fresh feel after brushing. Colgate also has an extensive selection of products.
The flavors of their toothpaste is enticing. I take my tooth brush first and dip it in Dr. Tichenors. You would not believe the fresh taste that is experienced when finished. Colgate combined with Dr. Tichenors is a match that is hard to beat.
The price is also very appealing. At Walmart, I can usually find a bundle package of two or more for less than $5. Each Sunday morning, our local newspaper offers coupons galore with at least $1 off any size of the Colgate brand. Deduct that $1 from the total price and you have toothpaste at the most reasonable price around.