I have been through a handful of blow dryers in my life. I have medium to long straight hair (depending on my mood when I go get a haircut!). I picked this one up at Walmart after my last one stopped working. I was looking for something that wouldn't cost too much. This one looked like it had nice features for the price. The idea behind an ionic blow dryer is that it is supposed to reduce frizziness, something I have a big problem with. I don't curl my hair, yet sometimes it gets a little crazy wave to it that I don't want. I was using a straightening iron, but it seemed to be drying out my hair too much.
This blow dryer works well for my style, and it's now the only styling appliance I use. It has a concentrator attachment, which helps keep my hair from blowing around wildly. It also has 3 speeds and 4 heat settings. I like being able to adjust the air flow and heat level, depending on what part of my hair I am styling. It even has a "cold shot" button that you can hold in to get a blast of cold air. This works well for when I am using a brush to style my bangs, and when I get it where I want it, I give it a blast of cool air to help it stay until I put hairspray on. This blow dryer is a great value and has made styling my hair in the morning simpler.