I will begin by saying that I am sucker for endorsements by some of the fishing professionals on the fishing channel. I saw it advertised, and used in a variety of different ways to protect your head, and upper body from the sun - while fishing outside for hours at a time. There are more than twenty one ways to use it - but like many other users - I have a couple ways that I use it all of the time. Most often, on my neck - to keep cool in the summer.
I was impressed with the variety of ways to wear it. I don't often burn - as I am not fair skinned but I found this to be effective protection against the sun. It kept me nice and cool - I was satisfied with the results. For optimum cooling I stuck it in the cooler for a few minutes before putting it on my head. It is most important to keep your head cool while outdoors - and this is a great product to do that.