This was a 6 oz. tube of Crest plus Scope & extra Whitening, and I got it for $2.00 (WalMart's 'Rollback' prices can really save you money on certain items, and if I remember correctly, I used a coupon, too)! The flavor was (I'm saying 'was', because I just used the last of the tube this morning) Mint Splash. I doubt the Scope actually adds to the toothpaste's breath freshening capabilities, but the flavor is very pleasant, not at all overpowering. This product contains flouride to help prevent cavities. The packaging is standard; just a tube of toothpaste in a box, not one of those stand-up pumps or anything fancy like that. As far as effectiveness goes, this toothpaste gets a 5 for fighting tartar & cavities, and freshening breath. It's an effective toothpaste. However, I have not yet found any toothpaste that actually whitens teeth. I'm skeptical that such a toothpaste exists, because it doesn't stay in contact with your teeth long enough to effectively whiten them. This product (like most other whitening toothpastes) does remove surface stains though, and it kept my smile looking nice and bright with regular dental cleanings. I would buy this product again, and I recommend it to anyone who doesn't enjoy a really strong tasting toothpaste.