Crest Vivid white appears and tastes pleasant from the moment you squeeze it on to your toothbrush until the moment that you put it into your mouth. The dark blue packaging, and sparkly logo stand out from the ocean of toothpaste and oral hygeine products on the shelves. The initial reason that I had purchased the toothpaste was because of the appearance, logo and name!
It rates high on the list of competitors, and offers a great variety in function and in taste. Although priced higher than other brands, the taste, quality and whitening effect warrent the rise. After using the product for a month I found there to be an overall brightening in my teeth, and the whiteness.
The texture of the toothpaste is slick, not grainy and appears in opaque and clear stripes when squeezed out of the tube. I am impressed by the tube's design, and the way it is easily stored upside down.
Overall, I am impressed with the brand and the choices offered within. There are different flavors within the Vivid white family, and I like to switch between the three.