I've always loved the traditional Dawn dish liquid for hand washing my dishes, especially it's ability to cut grease and it has such a wonderful scent. Recently though I've discovered Dawn's new dish liquids, Simple Pleasures and I figured I would give it a try. Not only do I love the scent of the liquid, I love the bonus that you get with the bottle as well, a air freshener! Yup, the Simple Pleasures has a built in air freshener filled with scent filled little beads that give off a great aroma through the little vents on each side once you peel off the strip covers. So this product does a double duty, cleans your dishes as well as freshen the air in your kitchen, and I don't know about you, but it definitely comes in handy in my kitchen! My favorite is the Water Lily & Jasmine, but you can also choose from Apple & Pear, and Lemon & Tangerine combination scents. So if you love Dawn and haven't tried it yet, give it a go! I think you'll enjoy it too!