This toothpaste is a re-purchase for me. I needed to buy a new one, so I bought it on Amazon from EntirelyPets and it came really quickly. I purchased it on 7/14/09 at close to 10 PM. I received it today (the 17th). I used the standard shipping option. The tube I bought has a net wt. of 2.5 oz (70 g).
I brush my cat's teeth every night. I use a soft plastic toothbrush with little plastic bristles on top. I squeeze a small amount onto the brush and then pull back her lip on one side and brush that side, then repeat on the other side.
She really seems to like the toothpaste. I don't know how much she likes getting her teeth brushed, but she seems to like the seafood flavor.
She likes to lick the toothbrush after I'm done. She will sit there for a few minutes licking the toothpaste residue off the brush, with her eyes all slitty. One of the reasons I needed to buy a new tube was because there were holes in the last one. I left it in an area where my cat got to it, and she literally sank her teeth into it. It was pretty hard to use with holes in it because toothpaste would ooze out of the sides.
The toothpaste works to control tartar with enzymes. The active ingredients in the paste are: Glucose Oxidase and Lactoperoxidase.