A 0.7 oz. jar of this Concentrated Eye Cream is $31.50 (the company offers loyalty discounts and, every month, certain featured products go on sale). It is a good product, and it has lasted me a long time (more than a year), so I would say I certainly got my money's worth out of this. This is the eye cream I use at night, but if you don't mind an eye cream with a rich texture (or if you just need a little extra moisture), it is just fine for daytime. It has a nice thick texture, and I like to let it sink in and moisturize while I sleep. So far, it has been doing a pretty decent job of keeping wrinkles (and dark circles) at bay. It moisturizes and softens well enough, even in the winter. DHC products do not contain artificial fragrance, but this cream does contain some oil (olive fruit oil and hydrogenated palm oil). Some of the other fantastic ingredients in this eye cream are squalane, glycerin, rosemary leaf extract, cucumber extract, horse chestnut seed extract, and royal jelly extract. I love that DHC gives you 4 free product samples (you get to choose, but not all products are available as samples) with every order.