I was excited when the software originally sold at $97 with license for two computers was sold at $157 for its reseller version. I was lucky enough to be one of the 100 people who can get the license to resell the software for the same price. Also, since we're working on a business that would use the software, it's really great timing. This is really one great software that I would highly recommend for promoting your website or blog, and simplifying the process of directory submissions.
The only downside is that it doesn't come with the same protection system that they use, which limits the use for each product to only 2 computers per customer. The reseller version can be copied many times over, so there's nothing that will prevent my customers from doing so.
But overall, since I intend to use it on several computers anyway, this is really a great bargain.