This product is meant to produce the "day after" effect on hair, which is when you showered the day before but your hair seems more controllable the next day. It does a fair job at this, using its ingredients to mimic the natural oils of your own hair. When my hair (men's) would normally be soft and unable to be styled without product, Dirt allows me to get my hair the way I want it to look without giving an artificial look/feel such as that produced by gel. It also effectively eliminates "fly-aways" and rogue hairs, and the light aroma of almonds is pleasant.
The trick with this product is to get the hang of how much to use - too much will result in a feeling of too much oil or grease and even make your hair more uncontrollable, while too little will do nothing more than take care of a couple of rogue strands or static. Overall I enjoy this product when my hair is dry and needs product (both after showering or next day) but I still lean towards a gel after just showering.