Wow! I originally bought this item because I'd received a coupon and was curious about it; I hadn't heard anything good or bad about Dove's body wash products. However, I was very pleasantly surprised to discover a good basic body wash that I'd be happy to purchase again. The fragrance is awesome, very clean smelling without being overpowering in any way (I don't know about you, but I can't stand those body wash products that make your whole house reek of cologne -- yuck!). It quickly works into an impressive lather, and you can really feel the effect upon your skin. After only a few weeks of use, mine is much smoother and generally clean feeling. There are some ingredients that I can't readily identify on the bottle, so I don't know if I'd recommend it to people looking for a particularly "all natural" product. But for me, it works great.