I have 6 year old twins who have throughout their short lives needed a pain reliever that was going to work for them, but would taste good also. My kids hate taking medicine if the flavor is bad. Whenever my kids have suffered ear infections or after they have gotten there immunizations they have run fevers and the doctors has told me to alternate ibuprofen and acetaminophene as directed. I bought the more expensive named brands, but learned through a good friend that the generic brands worked just as well as the name brands. I bought this product when my daughter had an ear infection and she lvoed the berrry flavor it has. She liked it even better than the grape flavored acetaminophen she also had to take. It was nice being able to give my kids medicine they needed without a big fight.