I had tried Listerine Pre-Brush Rinse when it first came out and I liked it, but I did not like paying $8 for the bottle. Listerine's version of this product has come down in price since, but I've been still hoping that a cheaper, generic version would become available. When I saw Equate Whitening Pre-Brush Rinse for only about $4 for a 32 fl.oz. bottle, I immediately grabbed it.
The Equate version turned out to be very similar, I can safely say that it is just as good. It bubbles as you rinse your mouth and gives your teeth a very good cleaning in addition to keeping them white. My mouth feels better and stays clean longer with this product than after regular brushing or using regular mouthwash. The whitening effect is not immediate and not drastic, but it is there as well, just like with Listerine.